Recent Case Study

Case Study: Successful Influencer Partnership for xTiles

Client: xTiles
Agency: New AGE Media
Campaign Goal: Raise awareness for xTiles' productivity tool and promote their new template collections to a young, productivity-focused audience.

🎯 Challenge

xTiles was looking for a creator with a highly engaged audience interested in productivity tools, digital organization, and self-improvement — ideally with strong reach in the 18–34 age group, primarily in the US.

🔍 Our Solution

We identified @KaiNotebook, a content creator from our network, whose YouTube channel focuses on productivity, academic success, and personal growth.
His audience:

• 58% aged 18–24

• 20% aged 25–34

• Primarily based in the United States

Kai's authentic and relatable content aligned perfectly with xTiles' brand values and product positioning.

We managed the entire partnership process:

• Creator Briefing: Delivered xTiles’ brand guidelines and key messaging

• Concept Development: Collaborated with the creator to integrate xTiles into her “Daily Productivity Routine” video

• Deliverables:

  • 90-second YouTube integration

  • Trackable link placement and CTA to xTiles’ templates

• Timeline: Coordinated the campaign to align with xTiles’ product update launch

• Performance Tracking: Collected analytics and audience feedback post-campaign

📝 Campaign Management

We managed the entire partnership process:

• Video Views: 140,000+

• Engagement: Highly positive audience sentiment and organic comments

• Client Feedback:

“Kai's first video posted has been doing well!” — xTiles Partnership Manager Katya

📈 Results